Websites are, in many ways, at the heart of successful digital marketing. They are your home on the web, a shop window over which you have full control, and often the first place people stop to find out more about you.

Web development and design apply to more than just websites, the principles can be used for any digital assets you create, from mobile platforms to social media profiles. Creating online assets involves three key processes: planning and design, which create the appearance, layout, and style that users see; and development, which brings this imagery to life as a functioning web tool.

The fundamental principle of good development and design is to understand your users, they are the people who will actually be using and interacting with your website. What are they looking for? What are their objectives? Your offering must have user experience central to the process.